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ABOUT
Me
​My creative approach comes from a long-standing fascination with advertising, rooted in early exposure to films, campaigns and brand imagery. From a young age, I was drawn to the way ads interact to create emotion and impact. This instinctive connection naturally led me to explore creative direction through brand content.
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With a background in communication and marketing strategy, I work across video editing, content creation and graphic design, approaching each project with a 360° vision that balances strong visuals with a clear understanding of brand positioning and audience. Today, I aim to create projects with a distinct identity, building narratives that are both visually compelling and strategically grounded.
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Motto
Connecting cultural and visual worlds is at the core of my approach. I often start from existing references in music, design or visual culture and transform them into something more personal and visually coherent.
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My process is intuitive. Every element plays a role, from visuals to sound, allowing me to build projects that can speak to different audiences while staying true to my creative perspective.
